Privacy policy

Last updated: November 5, 2026

This policy explains what information Prepared Owner ("we") collects through this website, how we use it and the choices you have.

What we collect

• What you give us: your first name and email address, your scorecard answers and results, and anything you choose to add (approximate EBITDA, industry, when you might sell, and whether you'd like to hear when the book is out).
• Usage information: pages visited and actions taken, collected through cookies and similar tools, including the Meta pixel, which helps us measure our advertising.

How we use it

• To send your scorecard report.
• To send occasional emails about preparing a business for sale, and about our books, tools and services. Every email has an unsubscribe link.
• If you checked "Tell me when the book is out," to tell you when it's available.
• To understand which content and ads are useful, and improve them.

Who we share it with

We don't sell your information. We share it only with service providers that help us run this site and send email (such as our email platform, Kit; our host, Netlify; and Meta for ad measurement), and when required by law.

Your choices

• Unsubscribe from emails at any time using the link in any email.
• Ask us to access, correct or delete your information by emailing marco@preparedowner.com.

Contact

Prepared Owner · marco@preparedowner.com